Estimated reading time: 7 minute(s)
Originally published 12.22.09
(Blogger’s Note: Congratulations to Attorney Ricky Anderson and my dear brother/friend Yusef Muhammad on the launching of the BBN. I joined their online community today and I invite my readers to do the same. Here is the official press release)
HOUSTON, Dec. 21– The Black Broadcasting Network (BBN), an African American owned and operated Cable Network by Pioneers, Entertainment Attorney Ricky Anderson and Yusef Muhammad, is now available on Verizon FiOS TV Video on Demand (VOD).
BBN is available nationwide (from New York to Los Angeles) on Verizon FiOS TV. The 24/7 network targets an underserved urban 18-34 demographic. BBN programming will focus on popular entertainment and a variety of program genres featuring African American and Latino artists, casts, comedians, producers, filmmakers and athletes. Genres include the latest in movies, music, music videos, independent films, black college sports, reality shows, comedy, and current affairs.
“We are excited about our affiliation with Verizon FiOS TV,” says Attorney Ricky Anderson, Black Broadcasting Network’s Chairman/CEO. “This day established our existence in Broadcast Cable. The Network will focus on programming that is appealing, interesting, entertaining and culturally relevant to urban viewers today.”
Black Broadcasting Network targets the underserved viewers through its unique programming niche. Notable programs include coverage of popular Black College Sports, the Premier Basketball League, Ringside Boxing, Films and an exclusive library of original productions. BBNs strongest competitive advantage is a non-traditional approach, to be where the audience is–on multiple platforms including linear, VOD, broadband and mobile.
“Black Broadcasting Network is the dominant source of programming for Black Audiences and the newest addition in Black Television. BBN attracts today’s urban audience – an audience who not only creates popular culture, but maintains it as an integral part of their identity,” says Yusef Muhammad, President/COO of Black Broadcasting Network. “BBN offers an outlet for Indie producers to showcase their talent across multiple platforms.”
About Black Broadcasting Network
Black Broadcasting Network (BBN), America’s newest 24-hour, cable channel, is created specifically for today’s hip, urban viewer. We deliver a mix of movies, sports and original programming, providing our audience with the latest in black films, music, comedy, and positive urban lifestyle programming. Our viewers will get programming they can’t find anywhere else, appealing to a hipper, younger audience while delivering current and modern entertainment they crave. www.blackbroadcasting.com
