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The MONARCH Difference
Why we only use Non-denatured Ethanol (specifically Organic Food Grade Ethanol) in our fragrances:
Easy. It doesn’t contain toxins and harmful, unnecessary additives. It’s pure, and safe for the skin and body.
Allow me to share something the general public may not know when it comes to fragrances.
Denatured alcohol, which is what most perfumes contain (including “designer brands”), was introduced in the European perfume houses in the 1890’s. It was meant to combat the drunkenness that plagued Europe and parts of America at that time with bitter tasting elements. It was written about as a new ‘fashion trend’ to consume Eau de Cologne. Yes, people were drinking colognes for the purpose of becoming inebriated (intoxicated).
Denatured alcohol refers to alcohol products adulterated with toxic and/or bad tasting additives (e.g., methanol, benzene, pyridine, castor oil, gasoline, isopropyl alcohol, and acetone), making it unsuitable for human consumption.
For instance, ingesting as little as 10 mL (0.34 US fl oz) of pure methanol can cause permanent blindness by destruction of the optic nerve. Ingesting 30 mL (1.0 US fl oz) is potentially fatal. In the case of benzene, which is a component of gasoline and has a sweet smell, was used by the Nazi and administered via injection as one of their many methods for killing.
Why on Earth would anyone use any of these chemicals in perfumes and colognes or anything absorbed by the body, ever?
This is why at MONARCH we source, with heavy scrutiny, our ingredients and can defend our products and its level of cleanliness and safety. This is why we only use ingredients necessary for the purpose for which it is intended and nothing more.
This is also why we consider our products Luxury, because it promotes quality and longevity of life and lifestyle without compromise! This is why our prices are set as such, because the materials we use are top-grade, the best, which can be more expensive. However, your and our health and wellness is PRICELESS! You are worth every effort!
This is why I made it a personal goal and endeavor to be formally trained in perfumery (and become a student of each product industry we feature) with access to resources and knowledge that delves beyond the DIY level of understanding cosmetic chemistry, physiology, psychology, pathology, etc.
Know that when you purchase, use and share MONARCH | EBONY SAFIYYAH, that you are promoting a brand that takes your health and support seriously. You are supporting a brand that believes in giving you peace of mind. You never have to wonder with our products.
From our coffee selection, leather products, fragrances, etc., we do our very best to give our supporters top tier products and presentation. We love you that much to not cut corners!
That’s the MONARCH difference!
Ebony S. Muhammad is the Owner of MONARCH | EBONY SAFIYYAH. As a Modern Artisan, her work spans across Professional Perfumery, Coffee Connoisseur, Leatherwork, Luxury Candles and Wearable Technology.